Fathom Optics, an effects software company spun off from MIT, has introduced introductory pricing for its software platform that brings printed 3D and motion graphics to packaging. Converters can now access depth and motion graphic effects without specialty inks or substrates and without the need for additional materials, such as lenticulars or foils.

According to Tom Baran, CEO, “Converters tell us all the time that brand owners ask them to bring in new innovations but are unwilling to pay for expensive inks and materials. With our introductory pricing converters of all sizes have access to stunning and eye-catching embellishments, as well as unique security features. Everything is done by harnessing the power of next-gen algorithms.” 

The introductory pricing is split between two software tools. The first, Fathom Designer, is offered to art departments of converters and/or their brand owners or outside designers. With Fathom Designer, designers can integrate and preview moving graphics on 3D models and share online, end-to-end. Fathom has recently introduced a Fathom Effects plug-in for Adobe Illustrator to ensure a seamless experience for designers.

Fathom Designer also includes an ever-expanding effects library. Fathom Designer is offered at $10/month and will be provided free to the first 1,000 users who sign up.

Secondly, Fathom Producer is a software tool that converters use to take graphic designs created in Fathom Designer and bring them to press – at production scale – on the equipment they normally use. Fathom effects can be run at full speed so using Fathom as a foil replacement can remove associated hot and cold foiling costs, and allow jobs to run more quickly and more economically – a twofold benefit to converters.

Fathom Producer is now being offered at $499/month (regular price $899/mo).